Extended Breastfeeding Shot published in Business Magazine

New Zealand's leading business women's magazine, "Her Magazine", have done an article on Belly Beyond in their September issue and they have published a shot, taken during a recent photo shoot, where Louisa happens to be breastfeeding her 2 and a half year old.

So what you ask?

Well, while NZ is considered on the whole to have a fairly breastfeeding friendly society, extended breastfeeding is almost NEVER shown in mainstream media - unless of course it's in some documentary that at worst ridicules, or at best pigeon-holes, extended breastfeeders as hairy legged hippies who can't let go.

So this is the first time that we know of, that a leading main-stream publication has published a shot of a mum breastfeeding a child that is clearly well beyond the "baby" age.

What we love about the image, is that it's a great snapshot of life as business women and mothers and shows us just doing our thing.   Sure, it's not like we normally hang out in full hair and make up but as working mums we do often have to juggle laptop with children in this manner.

Big thumbs up and thank you to Her Magazine editor, Annah Stretton, for pushing the boundaries and making the call to show breast feeding as normal - even when your little one is closer to 3 years old, not 3 months old.

Here's the full size image (click to enlarge) and you can read the article by clicking on the page thumbnails below or visiting our media page.

Some interesting feedback, from mothers on our Facebook page, about how 'ick' the shot is in their opinion -  show's there is still much work to be done.

Photo:  Jo Frances Photography

'Extended' breast feeding

I'm still proudly breast feeding my son and I have noticed that he is reaching an age where peoples comments are shifting from "good on you" and "haven't you done well" to "are you still feeding him?" or the worst "gosh, you should really do something about that!"

My son is almost 18 months and I just don't think it should be that big of a deal and I will continue until he lets me know that he is ready to stop.

If you see a Mama breast feeding her toddler, give her a smile instead of a frown - she is doing the best thing for her little one !