New bra range by La Leche League keeps abreast of fashion

  

Media Release - 12 January 2010


When it comes to the 4 F’s, fashion, fit, function and fun, the new line of La Leche League International Nursing Bras by Q-T Intimates has it covered. These innovative nursing bras include the Wrap ‘N Snap™ which adjusts to a woman's ever-changing body size while still being fashionable and functional. Designed for the modern woman’s nursing needs, the range is now available in New Zealand at award-winning online baby boutique www.bellybeyond.co.nz.

With over 65% of new mothers in New Zealand breastfeeding their infants, Louisa Currie and Heidi Riley, founders of Belly Beyond, aim to fill a gap in the market as well as promote the work done by La Leche League in New Zealand.  “We see it as a win-win situation." says Louisa.  "Women will benefit from the comfort and convenience of the latest nursing bra designs from La Leche League International and at the same time we can help raise the profile for the local La Leche League organization, which does such great work in the community.”

A portion of all LLLI licensed products goes to La Leche League International to support their many programs and services worldwide.

Range includes:


Strapless Nursing Bra (with Removable Clear Straps)

Wrap ‘N Snap™ Adjustable Soft Cup Nursing Bra

Pullover Sleep Bra

For more information including print ready images, please contact:

Louisa Currie, Belly Beyond on Ph: (09) 815 6656 or (027) 230 0997 or louisa@bellybeyond.co.nz www.bellybeyond.co.nz

For more information on their great work see the website for La Leche League NZ

Belly Beyond Makes it Mark at the David Awards 2009

PRESS RELEASE - 9 October 2009

Tattoos and trophies – the owners of online baby boutique Belly Beyond, celebrate branding success at The David Awards 2009.

Taking away the Most Outstanding Fledgling Business and Most Inspired Use of Marketing Awards co-founders of Belly Beyond, Louisa Currie and Heidi Riley are absolutely rapt. “It was exciting to get to the final round” says Heidi “but to win both our categories and also be named as Highly Commended in the Supreme Award is the icing on the cake.”

Organiser of the awards, Heather Douglas, says, “The David Awards recognise the unsung heroes in home and small businesses throughout New Zealand, the “Davids” whose tenacity, courage and ingenuity place them firmly at the forefront of entrepreneurship in this country.”

The busy Mums have such passion for their business that they’ve undertaken the ultimate in branding exercise and now sport matching Belly Beyond tattoos. “Being in business has signified a huge change of lifestyle for us so it’s a fitting acknowledgement of our first venture.” says Heidi “although the tattoo is a definite one-off for me.” “I’m just grateful our logo is small!” jokes Louisa.

It was a wish from Louisa not to return to her traditional office job after having her son Zachary, now 22 months, which sparked the best friends into business. Belly Beyond is also a finalist in the upcoming Waitakere Business Awards and Louisa says “we hope our success will inspire others to turn their business ideas into a reality, it’s hard work but if you enjoy what you are doing it is totally worth it.”

www.bellybeyond.co.nz

Press for the Waitakere Business Awards

Did a press release that made it to Scoop! (not sure that's a big deal or not??) . Read the full thing here