Belly Beyond on TV3

Trawling through various archives I happened across this story on the 3 news website!

You can see more media on us on our Media Page

Modern women: Stay-at-home mums and business owners - Sunrise - Video - 3 News

Modern women: Stay-at-home mums and business owners - Sunrise - Video - 3 News

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FREE PJ pants when you buy a HOTmilk set

Another fabulous offer for Mothers Day!  Buy any set from the HOTmilk "Ever After" collection and receive a pair of HOTmilk Sugar Coated Comfort PJ's absolutely FREE!

Don't panic if your sizes are already sold out, we have more stock arriving next week.

See the amazing HOTmilk Ever After Collection here

Happy Mothers Day

Ah, brotherly love!  This video always makes me laugh and it's worthy of a re-view around this time of year.

Cake Lingerie Mothers Day Giveaway

Do you know someone worth spoiling?

Mother's Day is a time to celebrate and embrace the beauty of motherhood, and a mothers first Mother's Day is a very special one indeed!

Cake Lingerie has put together the ultimate package and would love to spoil two lucky mums and mums-to-be with a beautiful Mother's Day giveaway.

This amazing Mother's Day Giveaway has prize total of over AUD$1500. 

So go on, spoil yourself, your partner, your sister or a friend and enter them to win Cake Lingerie's beautiful Mother's Day Giveaway.

Super easy to enter check it out  here

OiOi - the un-baby bag of choice!

Check out this great shot of my mum modelling her new OiOi bag.

Unique Selling Points

Space for ever present Pump water bottle - check

(actually the insulating bottle holder)

Cushion for cold, hard ferry seat - check

(actually the washable change mat)

Zip wallet for reading glasses - check

(usually used for baby lotions and potions) 

Wipes case - check

(yes, well that really is a wipes case) 

Sure, they are known as baby bags but that doesn't mean it has to be your baby!  And with bags this stylish we won't tell if you won't ;)

Mum is rocking the OiOi Faux Leather Hobo which we are finally getting back into stock next month.  Pre-orders are recommended!

Cake Lingerie Real NZ Mums competition Final Week!

Hot Curves and Hot Competition as the Cake Lingerie ‘Real Mums’ Model Search Draws to a Close

With four days left to enter, Auckland’s glowing and pregnant women are showing they’re prepared to bare all to be the face and body of Cake Lingerie. The number of entrants is growing by the day (as are their curves) as the ‘Cake’ competition due date draws near.

The ‘Real Mums’ model search has been running for one month and will result in three pregnant or breast feeding women being chosen to feature in a photo shoot to help launch Cake Lingerie's latest collection of maternity lingerie and sleep wear to the world.

Organised by Belly Beyond founders Louisa Currie and Heidi Riley, the competition is designed to celebrate the pregnant beauties that you see ‘day to day’ by choosing the new face, and body, from the public rather than a modelling agency.

Says Louisa, “The feedback from entrants has been great and we love to see so many women getting behind the campaign and celebrating all the shapes, sizes and colours of pregnant women.”

Adds Heidi, “Plus the lingerie itself is gorgeous, any pregnant or nursing woman will feel absolutely beautiful and feminine in the new ‘Cake’ range - it’s very old school glamour and the photoshoot itself is going to be a lot of fun.”

Entrants so far have generally been from Auckland but some have come as far as Waikato and the Bay of Plenty including the only pair of sisters to have entered. One of the Waikato entrants Hannah Simmonds speaks of the reason her and her sister entered the competition, “We believe that it’s important for women to feel good about themselves, especially at the crazy, hormonal time of pregnancy and being a new mum.”

She continues “We see this as an opportunity to represent your everyday, average sized woman in a media world where we are constantly bombarded with images of tiny, flawless and mostly foreign women.”

Entries close on Friday 30th April and the winners will be drawn on May 9th Mothers Day. Not only will they then become the face of the next Cake Lingerie campaign, but will take part in a glamorous photo shoot as well as receiving a Cake Lingerie prize pack valued at over $400.

For more information or to download an entry form visit: www.bellybeyond.co.nz 

OHbaby! it's you

Well actually OHbaby it's us!

We've had such an amazing week of news and topped off today when the absolutely stunning latest issue of OHbaby! Magazine landed in our letterbox.

The team and OHbaby! do such an amazing job of putting together such a high quality mag and we are just so proud to be included on the page.

See our media page for the full story

ERGO week at Belly Beyond - ERGO baby Carrier & Accessories SALE

ERGO Week starts 19th April where we are offering unprecedented savings on ERGObaby Carriers and accessories including the ERGObaby Sport carrier from just $169!

This sale is ONLY on at Belly Beyond - the home of NZ's largest range of ERGO baby carriers.

What is included in the sale?

ERGObaby Carrier Black (with camel)

ERGObaby Carrier Cranberry

ERGObaby Carrier Camel

Organic ERGObaby Carrier Chocolate

Organic ERGObaby Carrier Cranberry

 ERGObaby Carrier infant insert

ERGObaby Carrier heart2heart infant insert

ERGObaby Front Pouch

ERGObaby Back Pack

ERGObaby Sucking Pads


ERGObaby Extention Straps


Check it out here

So what's all the fuss about?

We looove our ERGObaby carriers.  Like a lot of the products on the site, we sourced them because we had used them ourselves and knew they were the best on the market.  Both Heidi and I (and the Mr Belly Beyond's) still use our ERGO's almost every day and they help make the juggle of life with little ones so much easier.

We recently went to Australia for a family holiday and my big beefy 2 and a half year old was happy as larry in the ERGO Sport for all the airport parts of our trip and stole the hearts of the Customs people in Australia and New Zealand as he peeked over my shoulder for Passport photo checks!

The ERGObaby is not a product that comes on special much at all so if you are pregnant or have a little one, there's never been a better time to buy.  (the carrier can be used from newborn right up to 3-4 years old).

Well done that man!!

Check out this fantastic gift message from one clever (and rather organised) Dad who totally has the right idea when it comes to Mothers Day.

He's ordered some scrummy HOTmilk Lingerie from our HOTmilk sale for his wife, and the card reads:

More for Mothers Day!!

(and for me! :-) )

He clearly "gets" it.  Well done!

Cake Lingerie Search for 'Real' New Zealand Mums

This search has taken on a life of its own.  We've had a fantastic response from New Zealand mums who totally 'get' what this seach is about and are keen to involved.

If you know a mum or mum-to-be who totally deserves to be treated like the star she is then download an entry form here and encourage her to enter.


Check out some of the places we've been seen so far, not even a week in!

infonews.co.nz -The Search Has Started For The Face And Belly Of 'Cake' Maternity Lingerie

babybites.co.nz  Cake Lingerie Belly Beyond Search for Real Mums

Lingerie Store today - Cake Lingerie Search

voxy.co.nz - The Search Has Started For The Face And Belly Of 'Cake' Maternity Lingerie -

Wordpress: Cake Lingerie Real Mums Search

Kids Fashion NZ - Cake Lingerie Seach for Real NZ Mums

plus lots of Twitter chatter!

Breastfeeding Sports Bras - Nursing and exercise made easy!

We absolutely love our Nursing Sports Bras from La Leche League - yet another first for New Zealand bought to you by Belly Beyond!

But don't just take our word for it here's more awesome customer feedback.

Vicki from Auckland:

The bra is excellent for light exercise and was great for Round the Bays. I do wear my heavy duty Bendon bra for running as the LLL ones don't offer enough support for this level of intensity.  I love the convenience of being able to feed after a long walk while having slightly more support than a normal feeding bra. I also like the shape of the straps etc as they allow me to wear more sporty tops without my bra showing.

.... I downsized to a L and it fits firmly and feels comfortable especially around the underarm area. I like the way the bra is stitched through the centre of the breast area as it sits flat against my chest wall and absorbs sweat before it can run down the middle and cause a sweat rash due to friction. The band around the chest is nice and wide and also sits flat against the body. The breasts themselves feel well supported (like someone is cupping them for you).   

Fiona from Christchurch:

I bought the bra after seeing your video of it.  I wear it for walking only but like that I can feed easily if I need to but I'm not having to compromise support.  It feels very comfortable and has been good motivation to start to exercise since my sons birth.

Lisa from Hamilton:

..... Another shop said that these types of bras didn't exist so I was pleased to find them available in NZ and I'm going to buy another one  - thanks Belly Beyond!! 

Sarah from Auckland:

Just received my La Leche Sports bra in the mail and put it on straight away – very comfortable so far although I’m yet to try running in it.

Mind you with how tired I seem to be at the moment I’m not sure when my motivation to get back into running will come. Still its very comfortable for my many walks getting bub to sleep and 3 year old to the park!!!

Available in S-XXL in White or Grey.  Check it out

Win 5000 Fly Buys points by shopping online at Belly Beyond this month!

Our friends at Fly Buys are doing a HUGE giveaway for Fly Buys members this month so it's never been more rewarding to shop online at Belly Beyond!

Shop at any Fly Buys e-store during April, including Belly Beyond of course, and you could win a massive 5000 bonus Fly Buys points!

Your dream reward could be just a few clicks away.  Go shopping at Belly Beyond now

Then and now....

Halt it’s the fun police

My big boy is 14 and my little boy is 15 months old, a long time between drinks you might say.  I am still so surprised though, to find out how much had actually changed in 14 years in the baby world!

Nearly everything I did was not done these days. The Plunket lady nearly had a turn when she saw Finn asleep on his side; the jolly jumper and walker are toys of the devil.  Bonjella!  No-more-tears shampoo! YOU WHAT!?!?

I am told to introduce solids as late as you can, let them lead you on the toilet training front, don’t smack, hold the nuts and of course, "we are all winners."

I am amazed that Master 14 survived, he’s big, strong and didn’t fracture his legs, fall from the top of stairs and doesn’t cry when he loses. 

My thoughts are that Finn will follow in his footsteps and will be predominantly brought up with old school thinking.

Guest post by Heidi.