Showing posts with label sun clothing. Show all posts
Showing posts with label sun clothing. Show all posts

Thursday, January 28, 2010

Parents urged to check sun safety at child care

As thousands of preschool children head back to kindergarten and childcare centres around the country this week, parents are being reminded to check on their centres sun safety policy, and that it is actually being followed.

The call comes from Louisa Currie and Heidi Riley of online baby boutique Belly Beyond, who specialise in UV protective clothing for babies and toddlers.  The Auckland business women have both lost family members to melanoma and are highlighting the issue after learning of the horrific incident last year where an Australian toddler received second degree sunburn while at his local childcare centre.

"New Zealand has the highest rate of skin cancer in the world" says Louisa "and research shows the majority of skin damage occurs when we are kids".  Heidi adds "Young children are totally reliant on their caregivers to ensure they are safe from the sun and the main point that needs to be emphasised is that the cancer causing UV rays do penetrate though cloud cover, so sun safety applies even on cloudy days".

At this time, the Ministry of Education does not have a dedicated sun safety policy for early childhood centres.

Parents can do their part by making sure a good sunblock is applied prior to dropping children off and ensuring their kids have a hat and are wearing t-shirts and three-quarter pants rather than singlets and shorts.

"It doesn't take long to apply sunblock and even less time to pop a hat on". says Louisa. "And if a few minutes a day is all it takes to reduce the risk of melenoma and skin cancer, then few people would argue it's not worth it."

What to ask your Early Childhood Education Centre:

* do you have sunblock available for use or if not can I bring in sunblock for you to apply to my child?
* do you scheduled times of application when outside play is occuring?
* does the centre have lots of shaded play areas?
* are children encouraged to wear hats outside?

Friday, October 23, 2009

The Burning Issue: Hi-tech fabric to keep kids sun safe this summer

Belly Beyond's Louisa Currie & Heidi Riley with their children in their new range of UV protective clothing

A new range of UV protected clothing for babies and young children is set to cure parental headaches around the country this summer as the fine weather over Labour Weekend provides a preview of the long hot days still to come.

Louisa Currie and Heidi Riley, founders of online baby boutique Belly Beyond, went on a global search to find a sun safe solution for their own children. “Our kids love playing outside and we love them to be out in the fresh air” says Heidi, “but the sun is just so aggressive now and we found that it was a huge problem to keep them safe from burning” adds Louisa. “While UV protective swimwear for kids is commonplace, New Zealand parents haven’t previously had access to everyday sun safe clothing for their babies and children.”

The pair found their answer in Agoo Activewear and have brought the range to New Zealand via their award-winning website www.bellybeyond.co.nz. The comfy but fashionable collection includes boys, girls, and baby active wear styles all with a rating of UV 50 + as well as WickAway technology to keep kids cool during their summer adventures.

“Sunscreen is expensive, especially the chemical-free versions recommended for young children and standard fabrics can get hot and sweaty” Louisa says. Heidi adds "keeping kids in the shade isn't possible all the time either". The key component in Agoo Activewear is in the amazing technical fabrics that contain a strong UV protected finish that blocks any harmful ultra violet rays, no matter how many times it is washed or exposed to sunlight or saltwater.

With experts warning of rising UV levels already this year, protecting kids from the sun is a high priority for many parents over the summer months. “We think Agoo Activewear will make it a whole lot easier for parents to keep their kids sun safe” says Louisa. “And they needn’t worry about those stains from their childrens outdoor adventures either because the entire range is stain resistant!”

Key Points about the Agoo® range
  • WickAway fibres that pull moisture away from children’s skin eliminated over-heating or potential chills from damp skin
  • 30 - 50+ UV Protection that allows kids to Stay out and Play safely, guarded from harmful ultraviolet rays
  • Stain resistance properties that make messes and spills easy to remove
  • Super soft feel for sensitive skin
  • Generously sized and long in the arm, leg and the body to fit that little bit longer
Available only at www.bellybeyond.co.nz

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