Friday, October 23, 2009

The Burning Issue: Hi-tech fabric to keep kids sun safe this summer

Belly Beyond's Louisa Currie & Heidi Riley with their children in their new range of UV protective clothing

A new range of UV protected clothing for babies and young children is set to cure parental headaches around the country this summer as the fine weather over Labour Weekend provides a preview of the long hot days still to come.

Louisa Currie and Heidi Riley, founders of online baby boutique Belly Beyond, went on a global search to find a sun safe solution for their own children. “Our kids love playing outside and we love them to be out in the fresh air” says Heidi, “but the sun is just so aggressive now and we found that it was a huge problem to keep them safe from burning” adds Louisa. “While UV protective swimwear for kids is commonplace, New Zealand parents haven’t previously had access to everyday sun safe clothing for their babies and children.”

The pair found their answer in Agoo Activewear and have brought the range to New Zealand via their award-winning website The comfy but fashionable collection includes boys, girls, and baby active wear styles all with a rating of UV 50 + as well as WickAway technology to keep kids cool during their summer adventures.

“Sunscreen is expensive, especially the chemical-free versions recommended for young children and standard fabrics can get hot and sweaty” Louisa says. Heidi adds "keeping kids in the shade isn't possible all the time either". The key component in Agoo Activewear is in the amazing technical fabrics that contain a strong UV protected finish that blocks any harmful ultra violet rays, no matter how many times it is washed or exposed to sunlight or saltwater.

With experts warning of rising UV levels already this year, protecting kids from the sun is a high priority for many parents over the summer months. “We think Agoo Activewear will make it a whole lot easier for parents to keep their kids sun safe” says Louisa. “And they needn’t worry about those stains from their childrens outdoor adventures either because the entire range is stain resistant!”

Key Points about the Agoo® range
  • WickAway fibres that pull moisture away from children’s skin eliminated over-heating or potential chills from damp skin
  • 30 - 50+ UV Protection that allows kids to Stay out and Play safely, guarded from harmful ultraviolet rays
  • Stain resistance properties that make messes and spills easy to remove
  • Super soft feel for sensitive skin
  • Generously sized and long in the arm, leg and the body to fit that little bit longer
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