Monday, October 19, 2009

Media Release - Belly Beyond

Belly Beyond wins Best Small Business at Waitakere Business Awards

The golden year continues for online baby boutique Belly Beyond, as they add yet another award to their trophy cabinet, collecting the Best Small Business title at the Waitakere Business Awards Black Tie Gala Dinner on Friday.

The new business got the nod over a more experienced field by combining their passion for motherhood with clever use of the internet and technology.

Belly Beyond was launched on Mothers Day 2008, and founders Louisa Currie and Heidi Riley, both full-time Mums with young families, say they are amazed at how quickly their new business has grown. Louisa says “When we started out 18 months ago we never dreamed we’d come so far so quickly.” “It’s meant we’ve had to hire staff and move to larger premises much earlier than we expected” adds Heidi, “It has been a huge challenge – but so rewarding too”.

Judges commented: "This is a great little business that has achieved a lot in a short time. The owners appear to be both technology and marketing savvy; exude passion for their business and have a drive to grow and develop."

Belly Beyond was also a winner at the recent David Awards: Heroes in Small Business, for leading the way with new and innovative product and for their ability to spot new trends. Heidi and Louisa are prolific users of social media sites such as Twitter and Facebook and the launch this year of their online video channel, Belly Beyond TV, marks a new way to communicate with their growing customer base.

“A quality product range has been crucial” says Heidi. “But sharp pricing and listening to your customers means they return time and time again” adds Louisa.

Pictured: Belly Beyond Founders Louisa Currie (middle left) and Heidi Riley at the Awards, flanked by their husbands Rob (left) and Chris.

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