Free Cake Bra - buy any 2 Cake bras & receive Cotton Candy bra FREE

 

Cake Lingerie and Belly Beyond are rewarding mums for this period leading upto Mother's Day (May 13th). The Cotton Candy Seamless Luxury Nursing Bra is a must have for all women!

Just purchase any two Cake Lingerie bras during the promotional period, and your gift with purchase is a Cotton Candy Bra of your choice - absolutely FREE! 

Offer open 23 April - 13 May 2012 - must be purchased in one transaction

Shop for Cake online now at our award-winning maternity and baby store.

Cake Lingerie - MyBust™ – Personalise Your Fit

The always gorgeous Cake Lingerie have released their new collection and Belly Beyond is the very first in the country to get it.  This season Cake have added the revolutionary MyBust™which recognises that different size breasts have different needs when it comes to support, comfort and fit.


MyBust™ – Personalise Your Fit
Women are not all the same size, hence they have different needs and wants especially in nursing bras. By understanding that no two sizes are the same and that one bra style cannot cater for all the different shapes and sizes, us real women have, we have been able to create a technology that customises each bra to that particular size.

This revolutionary technology is called ‘MyBust™’. It is specifically designed so that each bra caters for that particular size. Different construction and styling has been applied to customise each bra as a ‘B’ cup women would not have the same needs and wants as a ‘G’ cup women.

Plunge bras have been specially engineered for B-D cups to provide more lift and give that desirable shape with the foam padding and plunged neckline. The balcony bras for DD-G cups are constructed to give optimal support and comfort with higher centre front wider straps and feeding clips.

Still keeping with our beautiful designs and functionality of 6 hook and eye band clasps with easy cotton lined drop cups, our MyBust™ technology further allows women to have an ideal bra customised to their needs.

Check out the gorgeous Velvet Delight or Turkish Delight here and choose your best fit!

NEW: HOTmilk Essentials - Press Release

oooo - exciting!  Your feedback to us has been received at HOTmilk HQ, they've listened, and come up with an Essentials collection!

Nursing Bra Sizing:  10-20H

 There is no need to be without diamantes and satin to achieve smooth, seam free, silhouette enhancing nursing lingerie

 

New HOTmilk Essentials collection with be available from Belly Beyond from January 2011, until then checkout the current collection here or our sale stock starting from only $7.50!
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‘Real Mums’ Bare All for the Cake Lingerie Shoot

Media Release - Not many competitions require winners to bare all, especially not those ‘in the family way’, but the Cake Lingerie competition did just that, with a nationwide search for four gorgeous New Zealand ‘Real Mums’ to be the faces and bellies of the Cake brand for 2010.

Competition winners were selected (appropriately) on Mothers Day, from an extremely high calibre of entries of pregnant or nursing mums and brought to Auckland for the shoot. For all four winners, this was the first time they’d bared all for the camera and all declared it a nerve-wracking, but empowering experience.

In conjunction with Cake Lingerie, the competition was created and organised by Louisa Currie and Heidi Riley, friends and founders of website Belly Beyond, and the resulting photo shoot will help launch the new Cake Lingerie range to the world. The organisers are thrilled with the response from entrants and support for their campaign. “Our desire was not to use existing models or a catalogue shot offshore,” says Louisa. “We wanted to show just how beautiful the mums-to-be in our own towns and neighbourhoods are” she said “and show them off to the world”.

“Choosing just four participants was a challenge. There were so many great and deserving women who entered, but the four we chose just had something really special about them, said Heidi.

The four winners were; Alisha Grimmer from North Shore City, Maree Hall from Hamilton, Chanel Gardner from Dunedin, and Debbie Heaney also from North Shore City.

All four women got the chance to be pampered by a professional hair and makeup team before revealing their pregnancy curves in fabulous designer maternity lingerie from Cake Lingerie. They also each won a fabulous $400 prize pack. Louisa and Heidi helped art direct the shoot and were hands-on in making the day a success.

“It was unanimous on the day that all the women were proud mothers and celebrated what their bodies could achieve through pregnancy,” says Chanel, “It’s amazing to be part of something that is focused on empowering women at such an amazing stage of life.”

Alisha was “surprised and thrilled” on finding out she was selected as one of the winners. And really enjoyed the experience on the day, “What more could a girl ask for, I felt special and good in myself; I was pampered and surrounded by inspiring women, and wearing a gorgeous product!”

The contest has been judged a success by organisers and now it is up to the public to see the results. “We have received great feedback from women all around the country who love the fact we’re promoting a healthy pregnant body image” said Louisa. “And we hope we can find another group of exciting talented, beautiful real women again next year.”

Cake Lingerie specialises in the creation of high fashion maternity lingerie that combines old-school glamour with style and comfort and is now available in 16 countries. The full catalogue of shots will be available soon on www.bellybeyond.co.nz and at www.cakelingerie.co.nz

Photograph - Nykie Grove-Eades

Cake Lingerie Real Mums Search - the photo shoot!

Cake Lingerie, in association with Belly Beyond, went on a nationwide search for 3 pregnant or breast feeding mothers (or both!) to become the faces of their promotional photo shoot for their latest collection ‘Let Them Eat Cake’.

Our criteria is simple -  real women that are pregnant or nursing, in all different shapes and sizes, ages and ethnicity.

We were looking for women who are proud of their beautiful curves of pregnancy and motherhood and could show the world that real women are beautiful and should be featured far more in the media.  In the end we couldn't decide on just 3 so chose 4 Real Mums.

It was shoot day on Sunday and what an amazing day.

Our 3 mums-to-be and 1 mum were up bright and early for hair and make up kicking off 7am by the brilliant Sara (and her lovely assistant) from Seb Make Up

The girls looked GORGEOUS in their Cake Lingerie.  Heidi and I said they were so gorgeous and so natural that people wouldn't believe they weren't professional models.
Lisa, our photographer was superb and you can see why she is an award-winner.  Her natural affinty with people was clear and she soon had the girls relaxed in front of the camera. Salsa music was a great ice breaker  but seeing 4 gorgeous Mums in rather beautiful underwear, salsa dancing music at 9am on a Sunday is not something you see every day!

There's a press release going out today with the winners details which I will put up so I won't spoil the surprise by giving their full names but here is a little bit about each of our lovely winners:

Alisha (33)  Bayswater, North Shore City
Mum to Jayden (2 ½) and breastfeeding 10 week old twins Ava Lea and Talia Rose. Ava has a large hole in her heart that needs surgery in the next few months.

Alisha holds a Bachelor of Science and prior to being a mum worked as a buyer and retail manager. She has plans study Midwifery as soon as time allows!

Debbie  (27)  Milford, North Shore City

31 weeks pregnant with her first baby (a boy) Debbie in on maternity leave from her nursing role. (Case Manager for rehab client)

Debbie enjoys yoga and reading and long walks on the beach.

I’m joking about the long walks on the beach – just checking you are paying attention ;)

Chanel (29) St Clair, Dunedin

28 weeks pregnant with her second child, she is mum to 7 year old Grace.

Chanel is a practicing family lawyer who loves living in the next to the beach in Dunedin and the living so close to the best of the South Island (Queenstown is a fave).

Maree (29) Hamilton

Mum to Gabriella, 2, and now 29 weeks pregnant she lives in Hamilton and works part-time for Telecom. This is her 3rd pregnancy and is extra special after losing her second baby at only 20 weeks.

Maree is enjoying settling back in NZ after living overseas in Hawaii and Australia for the last 5 years.

Congratulations ladies - you were fantastic!
_____________________________________________________________________________

We received an fantastic response from all over the country and can't wait to see these Real NZ Mums as the faces of an international brand!

Release of the photos is a couple of weeks away but trust us when we day the wait will be worth it.

Cake Lingerie Search for 'Real' New Zealand Mums

This search has taken on a life of its own.  We've had a fantastic response from New Zealand mums who totally 'get' what this seach is about and are keen to involved.

If you know a mum or mum-to-be who totally deserves to be treated like the star she is then download an entry form here and encourage her to enter.


Check out some of the places we've been seen so far, not even a week in!

infonews.co.nz -The Search Has Started For The Face And Belly Of 'Cake' Maternity Lingerie

babybites.co.nz  Cake Lingerie Belly Beyond Search for Real Mums

Lingerie Store today - Cake Lingerie Search

voxy.co.nz - The Search Has Started For The Face And Belly Of 'Cake' Maternity Lingerie -

Wordpress: Cake Lingerie Real Mums Search

Kids Fashion NZ - Cake Lingerie Seach for Real NZ Mums

plus lots of Twitter chatter!

Cake Lingerie Puts The Yummy Into Mummy

Media Release 19 February 2010

[Begins]

Cake Lingerie Puts The Yummy Into Mummy

With names like Cookies N Cream and Strawberry Shortcake, expectant mums will be tempted to take a bite out of the new maternity and nursing lingerie range by Cake Lingerie.

Inspired by old-school glamour, Cake Lingerie specialises in the creation of high fashion maternity lingerie that celebrates pregnancy and femininity. Louisa Currie and Heidi Riley, founders of online baby boutique Belly Beyond, are bringing the label to New Zealand to meet demand caused in part by the recent yummy mummy phenomenon. “The Cake Lingerie range is designed specifically to make pregnant and breast feeding mothers feel good” says Louisa. “Modern mums want maternity lingerie beyond beige nana knickers and who could argue they don’t deserve it?” adds Heidi.

Cake's designer, Tracey Montford, has made sure that the collection doesn’t just look amazing but combines fashion with comfort and practicality. Features include cotton linings, discreet drop down cups for nursing as well as extra length in the band and straps to accommodate a mum-to-be’s expanding curves.

The delicious collection is available now from selected retailers and online exclusively at www.bellybeyond.co.nz

[Ends]

SALE - Womama Nursing Bra & Briefs

Womama Nursing Bras $20

Womama Briefs $10

Not much more that can be said about that - ONLY at Belly Beyond!

Go Shopping here