Thursday, May 20, 2010

Cake Lingerie Real Mums Search - the photo shoot!

Cake Lingerie, in association with Belly Beyond, went on a nationwide search for 3 pregnant or breast feeding mothers (or both!) to become the faces of their promotional photo shoot for their latest collection ‘Let Them Eat Cake’.

Our criteria is simple -  real women that are pregnant or nursing, in all different shapes and sizes, ages and ethnicity.
We were looking for women who are proud of their beautiful curves of pregnancy and motherhood and could show the world that real women are beautiful and should be featured far more in the media.  In the end we couldn't decide on just 3 so chose 4 Real Mums.
It was shoot day on Sunday and what an amazing day.

Our 3 mums-to-be and 1 mum were up bright and early for hair and make up kicking off 7am by the brilliant Sara (and her lovely assistant) from Seb Make Up

The girls looked GORGEOUS in their Cake Lingerie.  Heidi and I said they were so gorgeous and so natural that people wouldn't believe they weren't professional models.
Lisa, our photographer was superb and you can see why she is an award-winner.  Her natural affinty with people was clear and she soon had the girls relaxed in front of the camera. Salsa music was a great ice breaker  but seeing 4 gorgeous Mums in rather beautiful underwear, salsa dancing music at 9am on a Sunday is not something you see every day!

There's a press release going out today with the winners details which I will put up so I won't spoil the surprise by giving their full names but here is a little bit about each of our lovely winners:

Alisha (33)  Bayswater, North Shore City
Mum to Jayden (2 ½) and breastfeeding 10 week old twins Ava Lea and Talia Rose. Ava has a large hole in her heart that needs surgery in the next few months.

Alisha holds a Bachelor of Science and prior to being a mum worked as a buyer and retail manager. She has plans study Midwifery as soon as time allows!

Debbie  (27)  Milford, North Shore City

31 weeks pregnant with her first baby (a boy) Debbie in on maternity leave from her nursing role. (Case Manager for rehab client)

Debbie enjoys yoga and reading and long walks on the beach.

I’m joking about the long walks on the beach – just checking you are paying attention ;)

Chanel (29) St Clair, Dunedin

28 weeks pregnant with her second child, she is mum to 7 year old Grace.

Chanel is a practicing family lawyer who loves living in the next to the beach in Dunedin and the living so close to the best of the South Island (Queenstown is a fave).

Maree (29) Hamilton

Mum to Gabriella, 2, and now 29 weeks pregnant she lives in Hamilton and works part-time for Telecom. This is her 3rd pregnancy and is extra special after losing her second baby at only 20 weeks.

Maree is enjoying settling back in NZ after living overseas in Hawaii and Australia for the last 5 years.

Congratulations ladies - you were fantastic!

We received an fantastic response from all over the country and can't wait to see these Real NZ Mums as the faces of an international brand!

Release of the photos is a couple of weeks away but trust us when we day the wait will be worth it.

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