Saturday, August 28, 2010

Extended Breastfeeding Shot published in Business Magazine

New Zealand's leading business women's magazine, "Her Magazine", have done an article on Belly Beyond in their September issue and they have published a shot, taken during a recent photo shoot, where Louisa happens to be breastfeeding her 2 and a half year old.

So what you ask?

Well, while NZ is considered on the whole to have a fairly breastfeeding friendly society, extended breastfeeding is almost NEVER shown in mainstream media - unless of course it's in some documentary that at worst ridicules, or at best pigeon-holes, extended breastfeeders as hairy legged hippies who can't let go.

So this is the first time that we know of, that a leading main-stream publication has published a shot of a mum breastfeeding a child that is clearly well beyond the "baby" age.

What we love about the image, is that it's a great snapshot of life as business women and mothers and shows us just doing our thing.   Sure, it's not like we normally hang out in full hair and make up but as working mums we do often have to juggle laptop with children in this manner.

Big thumbs up and thank you to Her Magazine editor, Annah Stretton, for pushing the boundaries and making the call to show breast feeding as normal - even when your little one is closer to 3 years old, not 3 months old.

Here's the full size image (click to enlarge) and you can read the article by clicking on the page thumbnails below or visiting our media page.

Some interesting feedback, from mothers on our Facebook page, about how 'ick' the shot is in their opinion -  show's there is still much work to be done.
Photo:  Jo Frances Photography


Sam said...

Woo hoo - looking great ladies!!!

& Yay for Annah S!!! (love her work!)

Milly The Cat said...

I'm sorry, I just have to say... I love those shoes!!!

Whoz Your Doula said...

two thumbs up!! and yes I have to say those shoes are great!!

~*~ Heather Renée ~*~ said...

What a great picture!!!! Love it (and yes, those are CUTE shoes! LOL)

Melodie said...

Fantastic to see this! Hooray!

Rachael Brown Photography said...

At coming up to two and a half my daughter just stopped breastfeeding about 6-8 weeks ago. It was her decision - and I can only say I am really proud that we were able to continue until she chose to stop.

Desiree Fawn said...

What a great pic!

My daughter is still nursing at 19-months & there's no end in sight :)

Jamie Willow said...

ha! love it! pretty cool that it was in a just looks normal to me. I think my 18 month boy is the same size as her 2 1/2 year old. :)
good stuff.

Penni Russon said...

I love that photo!

Wawan Gado said...

majalah bisnis memang bermanfaat sekali, saya pernah menerapkannya di dalam bisnis agen sbobet yang kini mulai ramai pengunjung dan member. saya ingin melanjutkan bisnis ini ketahap yang lebih meyakinkan lagi yakni membangun agen sbobet baru karena saat ini sudah banyak sekali agen sejenis yang bermunculan. dan salah satunya ialah situs


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