So what you ask?
Well, while NZ is considered on the whole to have a fairly breastfeeding friendly society, extended breastfeeding is almost NEVER shown in mainstream media - unless of course it's in some documentary that at worst ridicules, or at best pigeon-holes, extended breastfeeders as hairy legged hippies who can't let go.
So this is the first time that we know of, that a leading main-stream publication has published a shot of a mum breastfeeding a child that is clearly well beyond the "baby" age.
What we love about the image, is that it's a great snapshot of life as business women and mothers and shows us just doing our thing. Sure, it's not like we normally hang out in full hair and make up but as working mums we do often have to juggle laptop with children in this manner.
Big thumbs up and thank you to Her Magazine editor, Annah Stretton, for pushing the boundaries and making the call to show breast feeding as normal - even when your little one is closer to 3 years old, not 3 months old.
Here's the full size image (click to enlarge) and you can read the article by clicking on the page thumbnails below or visiting our media page.
Some interesting feedback, from mothers on our Facebook page, about how 'ick' the shot is in their opinion - show's there is still much work to be done.
|Photo: Jo Frances Photography|