The image that's been used came about because we were having some shots done for a magazine article on Mums in Business (or Mumpreneurs as we call ourselves) and both our boys wanted to have a feed. Originally the shot was only ever going to be for our private albums but on compiling the survey results we just felt compelled to do something to reassure other Mums that it really is ok to feed your baby, whenever they need to be fed!
We firmly believe that it shouldn't be a big deal to see a woman breastfeeding, no matter how old her child is, and the more that it's seen in everyday life and in the media, the better.
Go forth and breast feed!!